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Nokia Had To Choose Windows Phone, Can They Make The Strategy Work?
It’s important to remember just how bad the market perceptions of Nokia were on February 10th 2011, the day before Stephen Elop announced the new direction for the Finnish company. Ewan McLeod summed it up succulently:
What is clear is that something big has to happen. When even the credit rating agencies start sabre rattling, it’s time for a significant change in strategy.
As far as many are concerned, Nokia is well past the ‘written off’ stage and wading through the swamp of irrelevance as far as many are concerned. The N97 didn’t help. The N8 (despite selling pretty well) solidified the market’s perspective: Change, please.
The fact the company is still shipping hundreds of millions of devices means next to nothing in the eyes of the Western tech/media/marketplace. It would have been fine if Nokia announced it was only focusing on the developing markets by only producing feature phones. The market would have left Nokia alone. Nokia’s inability to at least half-delight the tech media/market with smart, exciting and fun devices and services, especially in the high end, has made life very, very difficult for them.
The choice was simple. Android or Windows Phone. Whichever would give Nokia the most benefit in the medium to long term would be the sensible choice.
Android would have allowed Nokia to turn around a new handset in short order, but locked them into an ecosystem where they would struggle to be a leader – they would be subservient to Google in terms of the core software, and both Samsung and HTC were already established hardware players who understood what was required to make the grade with an Android handset.
Microsoft’s newer Windows Phone platform would allow Nokia to significantly influence the direction of the platform. Nokia would be the biggest fish in the pond, although they would have a huge responsibility to grow that pond in conjunction with the Redmond based company.
Nokia went for the latter, and I still agree with that decision. It gave the Finnish company a far better shot at being a distinctive smartphone player in the second decade of the twenty first century, rather than yet another company churning out Android devices.
What has pulled Nokia down is not the choice of strategy, but how the changeover from Symbian to Windows Phone has been implemented. The ‘Burning Platform’ memo committed Nokia to winding down Symbian and gave a clear message that the future of Nokia was Windows Phone. Nokia’s expectation of Symbian sales slowly descending as Windows Phone took over was measured in years… the market reaction was measured in months.
Nokia have to live with the mistakes made in the transition and must remain committed to their strategy. The parts of the company that are surplus to requirement are being stripped away; the Asha handset range (powered by Nokia’s Series 40 OS) continues to deliver solid sales and volume; and the next major step in the strategy will happen in a few months time… the reveal of Windows 8 and whatever handset Nokia have designed around the next version of the mobile OS.
Nokia is far from finished playing out the Windows Phone strategy. Whatever you do, don’t count them out of the match yet.
Raj Rajput [ MBA ]
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http://www.nokia.com/in-en/products/phone/808/?cid=ncomprod-fw-bac-na-pureview_120x600-content-google-in-en-1todtmta9e246&gclid=CLu22OT51LACFQl66wod1yqw1w
YOU could be forgiven for thinking the end of the camcorder is nigh. When smartphones aren't stealing their thunder, digital SLRs are proving they can capture moving images just as well, if not better, than their dedicated video camera peers.
With these challenges, camcorders need to stand out to survive.
Mercifully, Panasonic's latest mid-range video camera offers important additions that a willing audience could find very appealing.
For starters, the HC-V700 has lens power that simply will not fit inside a mobile phone.
Not only does its lens start from a wide angle of 28mm, to fit more into the frame from a close distance, but it features a 21x optical zoom and what Panasonic dubs a 46x "Intelligent Zoom".
This added range is achieved by an usual method.
Rather than simply blowing up existing pixels, the system employed by most digital zooms, the Intelligent Zoom crops the image down, retaining most of its detail.
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Another major benefit to this camcorder is its advanced optical image stabilisation. Panasonic calls it Hybrid OIS+ and promises it will correct movement and reduce blur in your videos.
Stabilisation kicks in automatically in the camera's iA mode and instantly smooths video, even when you've stretched its zoom to the limit.
Another feature of note is this camera's unusual sensor.
Rather than using three small sensors, the V700 packs in a single larger-than-usual CMOS sensor to capture footage and uses backlight illumination to work better in low light.
Image quality from this video camera was solid, on the whole, and video can be recorded in full high-definition and 50 frames per second in AVCHD format. While the V700 is likely to appeal to point-and-shoot customers, users can manually tweak its settings too, from white balance to shutter speed.
These controls appear on its 3-inch touchscreen and are easy to access.
Some controls are harder to use than others, however.
Setting the camera's manual focus using the screen is tough.
The V700 also has some baffling omissions.
While you can fit an external microphone to this camera, you cannot plug in headphones to monitor sound.
Also, the camera lacks any built-in storage - you must record to your own SD card - and the colours tend to look washed out.
However, at 270g and just 8.2cm long, the HC-V700 camcorder is a highly portable video camera and one that fans of faraway images should appreciate.
Raj Rajput [ MBA ]
Mobile Reviews Expert
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Mexico América Móvil ,
Spain Telefónica (Movistar, O2 & Vivo)
France Orange,
Norway Telenor,
Russia Beeline,
Singapore SingTel,
Malaysia Axiata Group Berhad,
China China Unicom,
Finland/Sweden TeliaSonera,
Saudi Arabia Saudi Telecom Company (STC)
South Africa MTN Group
United Arab Emirates Etisalat ,
India Reliance Communications ,
Germany T-Mobile ,
United States Verizon Wireless ,
Russia MTS ,
United States AT&T Mobility
China China Telecom,
Indonesia Telkomsel,
India Idea Cellular,
India BSNL,
India Tata Teleservices,
Italy Telecom Italia / TIM
Malaysia Maxis Communications
Turkey Turkcell
Qatar Qtel
Spain Telefónica (Movistar, O2 & Vivo)
France Orange,
Norway Telenor,
Russia Beeline,
Singapore SingTel,
Malaysia Axiata Group Berhad,
China China Unicom,
Finland/Sweden TeliaSonera,
Saudi Arabia Saudi Telecom Company (STC)
South Africa MTN Group
United Arab Emirates Etisalat ,
India Reliance Communications ,
Germany T-Mobile ,
United States Verizon Wireless ,
Russia MTS ,
United States AT&T Mobility
China China Telecom,
Indonesia Telkomsel,
India Idea Cellular,
India BSNL,
India Tata Teleservices,
Italy Telecom Italia / TIM
Malaysia Maxis Communications
Turkey Turkcell
Qatar Qtel
Mobile Opreter,
China China Mobile ,
United Kingdom Vodafone,
India Airtel,
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It’s What’s On The Inside That Counts: BlackBerry Bold 9780
The 9780 may be a near carbon copy of its predecessor, but believe it or not you’ll find a few improvements on the inside that all work, and work well. The 9780 has a new camera, double the flash memory of the 9700, and higher resolution video recording. Also included is the newest Blackberry OS firmware, a great and welcome addition, but not a good incentive for upgrading. Let me explain why Blackberry 6 OSThe Bold 9780 shipped with Blackberry’s latest firmware, Blackberry 6. This firmware is a great upgrade from 5, and features a much easier to use interface, better performance results, and a massively upgraded web browser.Blackberry 6 was RIM’s response to users saying their firmware felt aged. 5 was growing old faster than expected, and it was time for change. The overall interface of 6 improves over its predecessor in nearly every way. The interface looked fresh, and was much less clunky than 5, allowing users to do almost everything in a smoother fashion with fewer problems.The biggest upgrade in RIM’s OS is the web browser. Before upgrading to 6, most people did little more than check email on their Blackberry. However, since 6 was released, these same people often stay up for hours at night surfing the web with RIM’s seamlessly integrated browser.Though Blackberry 6 is a great operating system, and works in near perfection with the 9780, it’s not a reason to upgrade if you currently own the 9700. Why? Well, because you can already upgrade to 6, and better yet, you can do it for free. Blackberry 6 was released as a free downloadable upgrade for both the Bold 9700 and the Curve 3G in April of 2011. So one of the biggest reasons to go ahead and upgrade to the 9780 is already lost as RIM released it for free. Probably not the best marketing decision made by Research In Motion,
but certainly a great one for the customers.Say Cheese!The Blackberry Bold
BlackBerry Bold 9780: In a Few Words
It’s hard to go wrong with this phone, in fact, it’s nearly impossible. With this sleek design, the easy to use keyboard, and even the incredible web browsing, the Blackberry Bold 9780 is a force to be reckoned with. Unless you already own the 9700 or want to play many games, I highly recommend this phone as a reliable, professional alternative to childish smartphones plaguing the mobilemarket.
Raj Rajput [ MBA ]
Mobile Reviews Expert
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InstagramPrice: Free
For: iPhone
What with the use of social media being an imperative tool to get the story out as quickly as possible, one of the best apps to quickly capture and share a story is Instagram.
The current version has 130k 5/5 star reviews and is used by over 15 million people so it’s clear this app is high-quality.
It enables you to immediately capture an image and instantly share it on the big social media outlets while using one of the gorgeous editing tools to give that mobile pic a breath of fresh air.
With 100% unique camera editing designed filters this app seriously packs a punch in terms of providing originality and aesthetic beauty.
CinchcastPrice: Free
For: iPhone
Recording interviews is an essential part of journalism and a great little free app to assist you here is Cinchcast.
This recording tool enables you to record any length of audio and then immediately upload it to your blog or website.
All data is immediately saved to the Cinchcast platform to avoid losses due to low battery or the odd crash.
Simple to use; the interface is cinch to use.
Evernote
Price: Free
For iPhone, iPod touch or iPad
For recording people’s data like names and contact numbers, Evernote comes in useful.
There are multiple ways of recording info, but the easiest is to use the voice recorder. By saving a name and number and address through voice, you can search using voice recognition which makes it doubly quick retrieving data.
You can also capture images and store them in your own custom directories, so taking a pic of a business card is a fast way to store complete contact details.
Twitter Client
Price: $2.99
For: iPhone, iPod touch, and iPad
News which used to break fastest through Reuters now tends to be tweeted first.
With multiple timelines and push notifications you get to fully customize your twitter app.
This is probably the best twitter app for diarizing people and projects. User reviews appear to reflect this.iMovie
Price: $2.99
For: iPhone
You obviously need to shoot and edit footage on the go, and one of the best cheap apps is iMovie.
Editing is made easy with the apps simple drag and trim feature, with a pinch to zoom in to detailed time specifications.
You can quickly upload to Youtube Live or CNN iReport and share your HD footage with most social media platforms.
There are a couple of drawbacks though, this app can’t be used on the iPod Touch or the iPad and it is reported to be a bit sluggish.
**Alternative apps for recording and editing footage are Splice and Qik, Ustream and Justin.tv.
SkypePrice: Free
For: iPhone, iPod touch, iPad, and Mac computers
Speaking to others at home and abroad is crucial. Skype has risen to become one of the leading mobile internet networks enabling you to talk for free from one account to another, or to landlines and mobile phones at extremely cheap rates.
Talking face-to-face has become incredibly advanced where buffering is minimal, and this app can be used on the iPhone, iPad, iPod touch, and the Mac, PC and internet TV’s plus other smartphones and tablets.
A word of caution: Skype’s recently updated version has some terrible reviews especially by people with iPads where the video streaming doesn’t appear to work. If you are using an older version with no bugs, it may be worth not upgrading just yet.
Raj Rajput [ MBA ]
Mobile Reviews Expert
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