Sunday 3 June 2012

(02)




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Nokia snubbed as Apple's nano-SIM card design declared the winner
,

The big debate over nano-SIM card design may have finally reached its end. The European Telecommunications Standards Institute has decided on a new standard size and insertion technique for the tiny cards, which could lead to smaller mobile devices in the future.

The new specs are exactly what Apple has been pushing for, but not what its competitors Nokia and Motorola wanted.

Embedded in smartphones and tablets, SIM cards are the small memory chips that store mobile users’ identification information. As with most things in the mobile sphere, there’s been increasing pressure to make SIM cards even smaller. In the modern smartphone, every millimeter counts, which is why the telecommunications industry has been so heavily invested in shrinking the SIM card.

The European Telecommuncations Standards Institute (ETSI) has settled on the following standard for SIM card sizes: They will measure 12.3mm by 8.8mm, and have the same .67 thickness as the Micro-SIM standard.
It hasn’t been easy getting here. Nokia, Apple, Motorola, and RIM were all involved in a major debate over the future of the standard. While most of the ETSI was on the Apple side of the fence, Nokia and Motorola were adamant in favor their own proposed design, which the companies had eventually tweaked in an effort to compromise with Apple.

The sticking point? Nokia wanted the new standard to have a push-push mechanism, which would allow the card to be inserted and removed by being pushed in. Apple, on the other hand, wanted a tray-based design, which the ETSI appears to have voted in favor of.

Nokia wasn’t exactly enthused by the decision. “Nokia continues to believe that the selected nano-SIM proposal is technically inferior and not suitable for a number of applications,” the company said in a statement to The Verge.

Controversy aside, the news is a welcome relief  for the industry, which can now move on and start developing devices that use the smaller standard.



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This week BlackBerry was named the “Coolest Brand Overall” for the second time in the Sunday Times Generation Next 2012 Brand Survey Awards, which were held this week in Johannesburg, South Africa.

The BlackBerry smartphone has reportedly become an “indispensable social tool and lifestyle device for active, connected young South Africans.”

On the other side of the world BlackBerry is reportedly worth just one percent of Apple’s market capitalization. The Canadian technology company Research in Motion, the maker of the BlackBerry, remains in a downward tailspin and may have to seek a buyer to survive.

On Wednesday the company’s stock hit its lowest level since 2003, the same year that RIM transitioned from making two-way email pagers to smartphones. The stock has now fallen 93 percent since its 2008 peak. That was back when BlackBerry was still a dominant player where business users constantly looked at their devices – earning the handset the moniker “CrackBerry.”

Flashback to 2007 with Apple’s arrival on the scene with the iPhone followed by the Android invasion that began in the fall of 2008 singled a quantum shift in the smartphone arena. RIM has reported a 25 percent revenue decline in the latest fiscal quarter. On Tuesday the company warned that it would lay off a “significant” number of employees.

While numbers were not mentioned specifically analysts speculate the number could be between 6,500 and 16,500 jobs in total.

However, the firm remains committed to customers.

“RIM is in regular communication with our corporate customers to share updates and to keep them apprised of our ongoing efforts to refocus the company and to continue meeting their needs,” the company said in a statement to Reuters.”As such, we have noticed no measurable increase in the number of questions or concerns following (the) update.”

This week the company also announced that it had hired deal-making banks from JPMorgan Chase and the Royal Bank of Canada to help it provide a solid review of the company’s business.

RIM could face going down the same path as rival Palm, the company behind the once popular Palm Pilot. In 2010 the company was bought by HP.

The shift in RIM’s business comes as Apple and Android have chipped away at its market. Just half a decade ago many IT departments still maintained control over what device employees hand in their pockets. But with the arrival of the iPhone and Android handsets many companies have opened what handset their employees are using.

Reuters noted this week that General Electric Co noted that one-third of the mobile devices it provides to employees are iPhones. Other large corporations have also made the shift, with major brands including Cisco Systems Inc., FedEx Corp and Amgen Inc providing alternatives to the once dominant “CrackBerry.”

Even the United States Department of Defense, which is one of RIM’s biggest corporate customers, has stayed mum on RIM’s strategic review and has refrained from discussing contingency plans.

Back in South Africa this week Lanie Visser, marketing director for South Africa at RIM, stated, “We are delighted that South Africa’s youth has chosen BlackBerry as their smartphone of choice and as South Africa’s coolest youth brand for the second time.”

South Africa is also home to the Cape of Good Hope, and it may take a lot of hope for good things to save RIM.








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WWDC: iPhone in the wings, expect software surprises,




WWDC 2012 seems set for software surprises as Apple [AAPL] steps into the limelight with Tim Cook's appearance at D: All Things Digital and arrays of claims and counterclaims as eyes turn to San Francisco. What should we expect? Siri, iOS 6, new Apple TV software and -- in future -- those 4-inch iPhone rumors have showed their face again.

Rumor machines

The latest iteration in the never-ending sequence of iPhone 5 claims describe the appearance of a suspected blueprint for the device, equipped of course with a 4-inch display. The image also tells us of redesigned speaker grilles, a repositioned earphone jack and - potentially -- some form of redesigned Dock connector.

You can see the blueprint here, though I'm not convinced it's the real thing -- Apple's reputation for secrecy is such that I'd be very surprised if it doesn't have a list of everyone who has a copy of the blueprints...

All the same, the bubbles coming out the rumor-zone for this year's WWDC have a little more substance than usual. For a start, Apple's published WWDC developer sessions offer over 40 sessions the content of which hasn't yet been announced.

Software surprises

This confirms something's going on, and software is part of this. While these could all relate to new features -- Siri, Maps, Apple TV within iOS 6, 40 is a large number so speculation is equally high to match.

And AppleInsider also promises big news, telling us Apple's retail stores are secretly preparing for WWDC. That's got to be hardware as well as software, right?

Perhaps it is right, after all expectation of new Macs at WWDC also continues, with Barclays analyst Ben Reitzes saying he expects Apple will announce new MacBook Pro and MacBook Air models "in the near future". Could this be WWDC? The analyst won't say, but does predict some news on how Apple intends improving the way flash memory works in its machines, "how the company intends to maximize design and performance," he said.

That Apple developers will need to have a handle on how the company intends moving forward with this potentially reflects the impact of the recent Anobit acquisition, I'd suggest...

"We expect to hear about improvements to iCloud that could make consumers even more comfortable with cloud-based storage in the "Post-PC era," the analyst adds.

iOS, OS X, Siri, Maps and more

Software's going to be part of the Apple news at the developer show. iOS 6, Mountain Lion and specifics such as Maps and a more serious iteration of Siri (for which Cook told D: "You'll be really pleased with the things you'll see over the coming months,") seem very likely. Introduction of API's to deploy iCloud sync between apps and devices using third party software also seems a realistic expectation.

And then there's the Apple television. This much-discussed unicorn continues to prance proudly in the secret gardens of the rumor machine. The new device will likely deliver TV show streaming and subscriptions along with the capacity to run apps. That makes sense. However, most watchers now don't anticipate Apple will introduce the product at WWDC.

Iterative improvements set the scene

So what's going to happen? The secret's software: the smart money right now suggests Apple will improve the software for the Apple TV box, likely introducing an app store for your telly via an Apple TV which should get developers (including TV channels now the future of broadcasting obviously sits within international channels and apps) working hard creating additional functions -- all of which will be in place by the time the actual Apple television ships next year.

Tim Cook confirmed Apple will "keep pulling the string" on TV. And that it aims to make a "significant contribution far beyond what others have done in this area." That's been enough for Piper Jaffray analyst Gene Munster to warn: "If you're in the market for a new TV, hold off. Apple has a new product coming out and it's going to be hot."

Keeping secrets

In some ways it's not so hard to speculate on Apple. We know that in most years every product or software-based offering from the firm will see some kind of improvement, though Macs have lagged behind that annual expectation in recent months.

What's harder is to winnow the wheat from the chaff of all the claims which percolate about the company. Now it looks like the task's going to become slightly more difficult, because while Apple CEO Tim Cook appreciates that the company's ecosystem includes a huge coterie of company-focused websites, he's got no intention of making it easy for these sources to report actual information from inside of Cupertino's secret product design centers.

"We're going to double down on secrecy on products," he promised, speaking at D: All Things Digital, this week. And Apple may do a good job taking claims on iPhone components or hardware specific secrets out the mix, but when it comes to the company's overall strategy, that is something much harder to disguise.

One thing that has changed under Cook's watch is that Apple's resource allocation teams are now present at every meeting. While some see this as a demotion in importance to Apple's design teams, I don't see it like that. Apple knows it is becoming more complex, and its enemies more versatile. These days it isn't just about world class design, but also world-class delivery. Cook's reputation is as a genius in operations management.

Now consider that phrase: "operations management" and look at the breadth and depth of rumor we see in circulation as WWDC prepares to open its doors. Trying to ensure all these parts move well together requires operational control along with design excellence.

Seems the focus on this year's event will be software -- including significant new features; as I've written before, Mountain Lion seems set to ship, new Macs, and the first software seeds which will be the Apple TV.

As you can see, the software iterations will impact every existing current Apple product, from the iPhone to the Mac to the Apple TV.

This means your Apple computing experience will be transformed in the next few months as this new software appears. With software the glue that holds the Apple experience together and a wave of new products set to subsequently appear, then this explains the intensity of rumor we're seeing prior to WWDC. Apple's set to change the game. When it does it will all seem so simple.

Got a story? Drop me a line via Twitter or in comments below and let me know. I'd like it if you chose to follow me on Twitter so I can let you know when these items are published here first on Computerworld.



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