Tuesday, 5 June 2012

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Review: Intel Lava Xolo 900,

NEW DELHI: When we first heard about Intel's choice of partner for its smartphone foray at the Mobile World Congress in February 2012, India's brand Lava did not exactly draw inspiration as a formidable name.

Cut to May 2012: The world's first smartphone with an Intel Inside was launched by Lava and considering that both the partners had no prior experience in making smartphones, Xolo has not turned out to be a bad product.

However, it does give an impression that Intel was not quite ready for the market, but was perhaps keener to prove a point to itself and to the whole world that it could take on just wanted to prove a point that it could make good smartphones in the times to come.

That perhaps might also be the reason behind its tying up not with a Taiwanese or Korean firm, but a little-known Indian handset vendor Lava.

For Lava, a brand that had so far introduced only Android-based entry-level phones, the alliance with Intel will help add not only in brand equity, but perhaps pitchfork it as a competitor to other more established makers.

For Intel, a company that has dominated global microprocessor supplies for laptops and PCs, its maiden entry into the smartphone market brings it in direct competition with established players such as ARM, Nvidia and Qualcomm, among others.

Lava Xolo 900 runs on Intel's latest Atom processor Z2460 reference design code processor code-named Medfield. After having played with the device for a couple of weeks with the first 'Intel Inside' smartphone, we were a tad disappointed. The specs on the phone had seemed quite good on paper, but it is the total package that one looks for in a high-end smartphone. And that seems missing.

Xolo 900 is a good-looking, sleek device that has a slate design with 123 x 63 x 10.99 mm dimensions. It has a plastic body, weighs 127 grams, an 4.03-inches TFT capacitive touchscreen that offers 1024 X 600 resolution that offers excellent graphics and videos and is covered by Corning Gorilla Glass that provides high resistance to the screen from scratches and damages.

While the left side of the phone has no physical keys except one HDMI port, the right side has keys for volume and camera. The phone has two speakers: one on the right and the other on the top of the screen. On the same side is a Micro SIM card port. The SIM card tray can be pulled out using a pin, but we found it to be very tight and quite difficult to pull. Build quality issues?

On top of the phone, there is the power button and a 3.5mm universal audio jack, whereas the bottom button has a micro USB port. The phone also sports two cameras: a front camera that is a rather poor 1.3 megapixel (MP) camera with flash that can shoot at 480 pixels.

The rear camera specs are much better in contrast. It is a nifty 8 megapixel (MP) with auto-focus, zoom and LED flash. It can shoot full HD videos with 1080p and thanks to a fast processor, can have a burst of 15 frames per second (fps). The rear camera also supports most of the shooting modes like Auto, Sports, Portrait, Landscape, Night etc.

Though an 8 megapixel sounds fancy and impressive on paper, we did not find the picture quality to be as good. Even after selecting 8MP, the picture always turned out slightly blurred which was quite disappointing.

The screen has four touch buttons: Undo/Revert, Menu, Home and a dedicated search button which is missing in other Android phones around the same price tag. Upon unlocking the home screen, however, the standard Android interface welcomes you with three virtual buttons for Call, Menu and Browser.

Of course, as the name says, Xolo 900 is powered by Intel's Atom processor Z2460 (Medfiled) that has 1.6 GHz CPU with Hyper Threading technology and a 400 MHz clock speed. Though it sounds promising for gaming and video watching, the phone's processing speed drops and if you play games for a longer duration, the battery starts draining much faster.

Another huge disappointment which we think this phone has is that its operating system (OS) which is Android 2.3(Gingerbread). The phone is upgradable to ICS 4.0, but ideally it should have been Android 4.0 or Ice Cream Sandwich (ICS) at this time. The phone has a 16GB internal memory and 1GB RAM and therefore no slot for SD card.

The battery too is concealed and can't be taken out. Promising a standby time of 14 days and talk time of up to 8 hours with 3G connection and up to 14 hours with 2G connection seems contradictory with a fixed 3.7V-1460mAh battery, which looks pale in front of most smartphones in the same price category. HTC One X too boasts of 1800mAh battery, similarly Samsung Galaxy Note boasts of 2500mAh battery. Also you might experience slight heating when the phone is on charging.

The smartphone is priced at Rs 25,999 which is not too bad for its specs, but seemed overpriced going by the performance and the fact that Lava is not exactly an established, known brand. For that matter, the smartphone packaging box carried Intel branding on almost all sides but one where it said 'A Lava product'!

For connectivity, the phone supports EDGE/ GPRS, WCDMA, HSPA+ and the browser is compatible with HTML5. The phone also supports USB 2.0, Bluetooth, Wi-Fi, NFC and WLAN. The other features include Accelerometer, Gyroscope, Magnetometer, Ambient light sensor, and even a Proximity sensor.

In terms of speed, looks and connectivity, Xolo will stand against its competitors like Samsung Galaxy Note, Motorola Droid Razr, HTC One X which run on dual-core processors. But when it comes to the camera, OS and especially the battery, the phone has some serious minuses. But considering the fact that it is already available with a discounted tag of Rs 22,000, Xolo 900 can be a good option to consider.

Raj Rajput  [  MBA ] 
Mobile Reviews Expert
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Boost Mobile Delivers on Consumers' Wish for the Speed of 4G Without a Contract and With Shrinking Payments

New marketing campaign demonstrates Boost's continued commitment to customers 


IRVINE, Calif., Jun 04, 2012 (BUSINESS WIRE) -- Boost Mobile, ranked Highest in Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates(1), continues to act as a wireless ally and listen to consumers' wireless frustrations. Boost Mobile will now grant their wishes for affordable 4G with the help of the 4Genie by bringing the speed of 4G (WiMAX) with $55 Android Monthly Unlimited plan with Shrinking Payments to consumers.

 Boost Mobile's 4Genie is brought to life by actor and comedian Faizon Love, best known for his performances in "Elf," "Couples Retreat" and "Zookeeper." Beginning today, Faizon Love as the 4Genie will be featured in national TV commercials granting consumers' wishes for affordable 4G.

"Boost Mobile is making the speed of 4G reasonable and attainable for all consumers," says Caralene Robinson, vice president Marketing, Boost Mobile. "Our customers don't want to sacrifice technology or speed for value. We listen and find answers. With Boost Mobile, customers can spend less faster."

"Fries" -- the first of three national TV spots -- begins airing today, showing a woman lamenting to her friend that her antiquated phone is too slow; she wishes that 4G was not so expensive. Upon wishing, Boost Mobile's 4Genie appears and grants the woman's wish with a new phone and "monthly unlimited with 4G for as low as $40 a month." The TV spots are directed by renowned comedic director Clay Weiner and will air on more than 20 networks and cable TV stations, including ABC, NBC, FOX, CBS, ESPN and TBS.

A key part of the campaign will be the "Wish Fulfillment Center," which will launch as an app on Boost Mobile's Facebook page on June 11. At the Wish Fulfillment Center, consumers can select a wish or enter their own, and a 4Genie will reply with a customized-video response. In addition, the campaign will include out of home advertising reinforcing that Boost Mobile is making consumers' 4G wishes come true.

Many of the responses will highlight features of the new HTC EVO Design 4G(TM), or Boost Mobile's no-contract $55 Android Monthly Unlimited plan with Shrinking Payments(2). In addition, 4Genie will take over the Boost Mobile Twitter handle and scour the social network for wishes to grant.

Last year, Boost Mobile, a leader in no-contract wireless, featured frustrations voiced across social networks around the wireless industry through the brand initiative, "Be Heard." Building on that foundation, Boost Mobile is now going one step further and granting the wireless wish of 4G with the help of the "4Genie."

The creative concept comes from Boost Mobile's advertising agency of record, 180LA, which also developed the "Be Heard" platform.

"Boost Mobile has always been a consumer ally, recognizing the frustrations people have and providing them a wireless solution," says Matthew Elhardt, creative director at 180LA. "We heard people were wishing for a 4G plan that wasn't so expensive, and that's how we came up with the 4Genie/Faizon Love campaign. You know, because genies grant wishes and stuff."

The campaign will feature the recently launched HTC EVO Design 4G(TM), a member of the award-winning EVO family. This robust Android smartphone will operate on Sprint's 3G and 4G (WiMAX) networks, bringing 4G speeds to Boost Mobile customers in 71 markets across the country with average upload speeds between 3-6 Mbps with bursts of more than 10 Mbps.

This will be the first device that pairs the speed of 4G with the value of Boost Mobile's award-winning, no-contract $55 Android Monthly Unlimited plan with Shrinking Payments. For every six on-time payments, the cost of Boost Mobile's Monthly Unlimited plan shrinks by $5, eventually getting down to as low as $40 a month for unlimited nationwide talk, text messaging, Web, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone.

(1) Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power and Associates 2012 Wireless Customer Care Non-Contract Study(SM) -- Vol. 1. Study based on responses from 2,840 consumers measuring six non-contract wireless providers and measures opinions of consumers who contacted customer care within the past year. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2011. Your experiences may vary. Visit jdpower.com. (2) Plans include 2.5GB per month of full-speed data

About Boost Mobile

Boost Mobile, one of Sprint's prepaid brands and recently recognized by J.D. Power and Associates as "Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers," offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 281 million people, and on the Nextel National Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android(TM) smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost(R) Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com .

About 180LA

180 is an international creative agency with offices in Amsterdam and Los Angeles. A part of Omnicom Group Inc. OMC -0.53% , 180 employs 200+ people from over 32 countries. 180's client roster includes adidas International, Sony Consumer Electronics USA, Boost Mobile, Mitsubishi Motors North America, Expedia.com, Eli Lilly, Sony PlayStation, Western Union, DHL and Asics. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including: content creation, digital marketing, retail marketing, design and advertising. For more information, visit our website at www.180LA.com or follow us on twitter @180LA.



Raj Rajput  [  MBA ] 
Mobile Reviews Expert 

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BlackBerry maker RIM's stock sinks below $10,



 NEW YORK

Research In Motion's stock fell below $10 on Monday for the first time since December 2003.

The decline in share price on Monday came as its rival Samsung Electronics said its new Galaxy S III smartphone will be launched by all four of the major U.S. wireless carriers this month.

RIM shares dropped60 cents, or 5.9 percent, to close at $9.66.

The maker of the BlackBerry mobile device has steadily lost ground to Apple Inc.'s iPhone as well as phones that run Google Inc.'s Android software, such as Samsung's.

Shares of the U.S. smartphone market dropped from 44 percent in 2009 to 10 percent in 2011, according to the NPD Group.

Research In Motion Limited, based in Waterloo, Ontario, said last Tuesday that it expects to post an operating loss for the current quarter and will have to lay off a "significant" number of employees. The company has also hired a team of bankers to help it weigh its options. Thorsten Heins, the CEO, said the company is not actively looking to sell itself.

 


Raj Rajput  [  MBA ] 
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This is the world's best phone,



When Apple released the iPhone 4S last year, reviewing it was a relatively straightforward affair. It had only one interesting new feature – the voice (mis)recognition app known as Siri.

All a reviewer had to do was talk to the phone, record the hilarious results that Siri coughed up, and Bob’s your uncle, the review was done. Or Bob sure ankle, as Siri would have had it.

But with Samsung’s new flagship phone, the Galaxy SIII, it’s a different matter altogether. Like the iPhone 4S, it has a new voice (mis)recognition app known as S Voice – and more hilarity on that front presently – but the smartphone has such an overabundance of interesting new features, reviewing it is not straightforward at all.

At best, one can only hope to scratch the phone’s glossy, Gorilla-glass surface. What with the Galaxy SIII’s new camera, its face and eye recognition functions (which are two quite separate things), its S Beam function that lets you easily transfer files to other phones, and the way the phone can play a video in the corner of the screen while you’re checking your email, the way it can access Russian satellites to improve GPS fix times and accuracy, the stylus drawing app borrowed from the Galaxy Note, the fast, quad-core processor and the huge, bright new screen, Bob will never be anybody’s uncle. The phone is mind-blowing.

But then again, the phone that the SIII replaces, the Galaxy SII, had an abundance of new features too, such as that web control thingo that let you access your SII from a web browser. Remember that? No? Neither did Samsung, apparently. It didn’t bother including that in the SIII, for the very good reason that it wasn’t particularly useful. New features aren’t everything. They aren’t even anything if you don’t ever use them.

So the question is, would you use any of the new features in the Galaxy SIII if you had one?

My word you would. The eye-recognition feature, Smart stay, that uses the front camera to check whether you’re looking at the phone so it knows whether or not to turn off the display, that feature alone is worth the upgrade. It’s a little further from perfect than we had hoped – you have to be squarely in front of the Galaxy SIII for it to work – but it works well enough that it mostly eliminates that huge annoyance with smartphones, that the screen goes blank unless you keep touching it.

Once you have a friend with the same phone (or once Samsung starts adding the feature to its lesser phones), S Beam is good, too. It uses a combination of Near Field Communication (for security) and Wi-Fi (for the actual transfer) to create a way of transferring files directly between two phones that’s so quick and easy, people will actually bother to transfer files. Bluetooth file transfer never really worked. S Beam does.

S Voice isn’t all that bad, either. In our tests it was certainly more accurate and useful than Siri, though that’s not saying much.

Here is a quick sample of our S Voice versus Siri test:

Question: Where in Spain does the rain fall?

Siri: I can only look for businesses, maps and traffic in the United States, and when you’re using US English. Sorry about that.

S Voice: Mainly on the plains.

Still, as it was with Siri, we suspect that S Voice won’t be one of the killer new features that people use for more than a couple of weeks after they buy the phone.

Anyway, it’s not actually the panoply of new features that are the best thing about the new Galaxy. Just as much, it’s the way so many of the existing features have been improved, too. It’s the way the music player now scans your tracks and sorts them by tempo and mood, or the way the phone shows you all the audio-related apps whenever you plug in a pair of headphones. It’s the way the camera can now take a handful of shots in just a few seconds. (It’s not so much the way it will then select the best shot for you. That was a bit hit and miss, and anyway storage on the phone is so plentiful – now as much as 128 gigabytes! – that you don’t really need it to tell you which shots to discard). It’s the video playback on the huge, 4.8-inch screen.

Now, we haven’t been able to do our usual battery-life test on the Galaxy SIII, because I’m reviewing the phone by myself, on the road, and the battery-testing machine is back in the Labs.

But I can tell you this: I forgot to bring the charging cable with me on this trip, and almost two days of fairly heavy usage later, the phone is still showing 20 per cent charge. That’s after hours of video watching on a plane, hours of GPS navigation, a good deal of Wi-Fi-based web browsing, and lot of music playback. I can’t say for sure, but my guess is the battery life on the Galaxy SIII is exemplary.

Until the iPhone 5 comes out, the Galaxy SIII is the best phone on the market, better, even, than the HTC’s aesthetically superior One X. And who knows whether Apple will beat either of those phones with its next iPhone? It has a lot of catching up to do.




Raj Rajput  [  MBA ] 
Mobile Reviews Expert
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