Friday 6 July 2012

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Nokia Lumia 610: Cheapest phone in series launched at Rs 12999,



NEW DELHI: Aiming a larger share in the country's smartphone market, Finnish handset maker Nokia today launched its Windows-based phone 'Lumia 610' at Rs 12,999, the cheapest device in the series.

The company has two other devices in the category -- Lumia 710 priced at about Rs 15,000 and Lumia 800 at about Rs 24,000.

"The Nokia Lumia 610 will introduce Windows Phone to a new generation of smartphone users ... It is designed to appeal to a more youthful audience purchasing their first smartphone," Nokia India Director (Smart Devices) Vipul Mehrotra told reporters here.

This is an offering that competes strongly on quality against other smartphones at its price point and provides access to one lakh applications, Xbox Live, Nokia Music, Nokia Drive and Nokia Maps, he added.

"It showcases our commitment to creating a robust line up of devices on the Windows Phone platform that caters to all," Mehrotra said.

Nokia and Microsoft had announced their partnership last year to help fight stiff competition from rivals Apple and Samsung in the smartphone market. The Lumia series, the first one from the alliance, was introduced in globally in October last year.

Nokia Lumia 610 comes with features like Mix Radio (a free mobile music-streaming and offline listening app) and Nokia Transport (tracks public transportation directly on a mobile device in more than 430 cities worldwide, including bus and train routes for 45 cities globally).


It runs on the latest version of Windows Phone 7.5 and has a touchscreen, 8 GB internal storage, 5MP camera and runs on a 800 MHz processor.

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